What Advertising Methods to Use

Your website has gone live, you open a bottle of champagne and open up the sluice gates, only the door is well and truly closed to your new internet business, as you’ve not done any SEO yet

Well if you haven’t hired an online marketing company already it’s time to do what you should have done at the start of your web design project.  The number of clients who come to us asking to optimize their website after the project has gone live is remarkable. They sat their pondering over why they can’t be found on line after 3 months, when they spent all that time writing the keyword meta tags for their pages, or they were told by their web design company that they also offer SEO and it’s included in the price. It’s just now dawned on you what the catch was when signing up with them all those weeks ago, just after returning from your bank manager with the green light for a business loan or after remortgaging your house.

Why take a huge risk with your life savings and treat Search Engine Optimisation like a long lost friend? So I repeat, now what do you do?

Well you could dive straight into a Pay Per Click campaign, and spend hundreds on paid advertising. Well probably wouldn’t be a bad idea aslong as you manage you budget wisely.

Some advice for anyone starting up an online business:

1. Research your market place and online competition

2. Most importantly hire an SEO specialist aswell as a web design company from the start.

3. Some form of link building services should be offered, but check that they are not gaining links from bad neighbourhoods and websites. Inbound links should be relevant and preferably themed to your site.

4. Embark on a Social Media Optimisation campaign. This will help with brand building, especially for global coverage.

5. Affiliate marketing may be a good option if you are looking to build your brand or launch a new product.

If you are looking for an SEO agency to help you with your online marketing, you can find Rankability, a London based company who can help you with yoir marketing endeavours.