Four Tips for Squeeze Page Success

Are you looking for a landing page designer?  Properly designed and formatted Landing Pages can help you grow your mailing lists and improve sales conversions considerably. If you’re using your Landing Pages to give away a no cost e-book, you might think that visitors will be happy to give you their email addresses. However, most web users are educated enough to know that they’re getting something complimentary in exchange for their profile.  Here are four tips that you can utilize to turn your website into a veritable money maker.

1. Less is more -  Vibrant colors may grab the human eye, but if your website layout is too busy your users will become distracted. The same goes for advertising too many offers on a single website. Keep your content, ads and graphics straight forward, but still appeal to your target user, and you will get the best conversion rates.  A professional landing page takes this into consideration.

Build your website with a single purpose in mind to get the most of leads. Figure out what you want your users to do before they actually get there, and it will be simpler for you to compose pages that overlap several demographics.

2. Find what works - More widely known as split testing, don’t be anxious to tweak, change and adjust every element until your click-through rates are where you want them to be. Even the unobtrusive change in the font size, header design or graphics used on your Landing Pages can make all the difference. Split testing will allow you to compare and contrast your response rates without losing track. Remember that it will probably take you a few weeks before hitting the sweet spot with split testing, so stay on the lookout for subtle differences.

3. Get to know your demographic - You may personally find a particular shade of red appealing, but if it has been statistically proven to reduce sales, your opinion doesn’t count. One of the most common mistakes that companies make when developing new web properties occurs when they forget to consider the thoughts, feelings and background of their potential customers. Learn what makes your targeted audience ‘tick’ so that you are able to appeal to their innermost desires.

4. Research your competition - There’s not so fine line between obsessing spying on your competition occasionally and keeping your head in the sand. Learning what methods other Landing Pages in your niche are doing will give you a big benefit. Mainly, this will give you the ability to capitalize on their shortcomings. Copying another successful Website won’t really help your cause, but focusing on its flaws will give you more foresight on your own mistakes. Don’t be afraid to copy some of their elements.  Are they using client testimonials?  If so, think about using them in your Squeeze Page.